How to come up with your PR angle

Learn the secrets of the journalism industry! In this episode I will take you through a magical checklist which journalists use to determine whether a story is newsworthy or not. You can use this checklist to write your press releases and pitch to the media. Ever wondered why your competitors receive amazing media coverage and you don’t? The angles they are focusing on and pitching to the media are probablynewsworthy. Let’s put our journalist cap on and join them!

Contact Jaimie Abbott here.

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