Why you must have a lead magnet

Even if you don’t use the term “sales funnel” in your business life, chances are that you actually have a funnel in place unknowingly. A funnel always starts off with a lead magnet (or freebie gift), something that attracts multitudes of prospects to your site and onto your mailing list. Without a lead magnet, you’ll just float along in cyberspace, hoping for someone to find your site. 

In this episode we talk about what makes a lead magnet stand out as kick-ass!

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