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BEFORE YOU GO........
MEDIA PITCH 101
Includes proven templates, scripts and guidelines
- Five-step guide on how to email a journalist
- Example email and phone pitches
- Media photo checklist
- A fail-safe guide on how to respond to a journalist's comments on your pitch
- BONUS: Phone Pitch Prep Sheet - find your focus and give the best pitch of your life
HOW TO EMAIL A JOURNALIST
Everything you need to know to pitch your story to the media with confidence
Most journalists get at least 200 pitch emails a day. If your email doesn't grab their attention your story won't get picked up. We walk you through our top five ways to make your story stand out in a crowded inbox.
EXAMPLE EMAIL PITCHES X2
Our proven email template to secure media coverage
Follow this email format and remove all the guess work. Compatible for all different business sectors and across regional, national and international media. Includes what to write as an email subject line, how to introduce your story, what background information to include and how to send your images.
MEDIA PHOTO CHECKLIST
A step-by-step guide to taking a photo that is perfect for every type of media
The media is image-led, fact. If you pitch your story with a photograph that grabs the audience's attention you'll be featured ahead of your competition. Follow our checklist to take an image that the media will love. Get this wrong and you will lose out on coverage.
EXAMPLE PHONE PITCHES X2
KNOW EXACTLY WHAT TO SAY WHEN YOU CALL A JOURNALIST (NERVE-PROOF METHOD)
Never be stuck for words or stumble over your story again. Understand when to pitch and how to share the news value of your story so that a journalist is hooked from your first few words.
HOW TO RESPOND TO A JOURNALIST
A FAIL-SAFE GUIDE TO A JOURNALIST'S RESPONSE TO YOUR STORY
Our four-part guide teaches you exactly what to say during a pitch, whatever type of feedback you get from a journalist. With this guide, you'll be able to find your focus, think on your feet and communicate the true value of your story - no matter how tough the questions.
YOUR PHONE PITCH PREP SHEET
GIVE THE BEST PITCH OF YOUR LIFE
Deadline-pressured journalists don't like being disturbed, so you need to pitch your story, clearly and quickly, without making mistakes in just a few seconds. Use our pitch prep sheet to find your focus and get great media coverage.
MEDIA PITCH 101
EVERYTHING YOU NEED TO PITCH YOUR STORY TO THE MEDIA
✔ Example email and phone pitches
✔ Media photo checklist
✔ A fail-safe guide on how to respond to a journalist's comments on your pitch
✔ BONUS: Phone Pitch Prep Sheet - find your focus and give the best pitch of your life
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ABOUT ME
Hi, I’m Jaime Abbott
I have 20 years of PR and media experience and I’m ready to turn your business into a household name by teaching you how to master your process for getting featured in the media.
My PR knowledge stems from an intense and rewarding journalism career. In 2011, I was deployed to Afghanistan, where I worked as the Chief Media Trainer in Kabul for six months for Headquarters International Security Assistance Force. I’ve also worked as a journalist at 2GB Radio in Sydney and Prime TV Tamworth as a news presenter.
Now, after almost two decades in this space, I’m an award-winning media professional, international keynote speaker, and PR agency owner.
I know this industry inside and out. This media pitch guide will give you the secrets I’ve used to help hundreds of clients land covered media features.
