How to Use Statistics When Public Speaking

by Jaimie Abbott

Right statistics can be very helpful when used whilst public speaking. Here are some quick tips on how to use them effectively to ensure you deliver a powerful presentation.

Pick the right statistics

If you do your research, you’ll find there is a lot of statistical data you can use in your speech. Don’t make the mistake of incorporating too many statistics or else you will find yourself in a room of uninterested people.

Make ways for your audience to appreciate the statistics

Incorporate statistics that can be easily understood by everyone. It is true that big provides more credibility, but it also causes headache to a lot of people. So instead of saying “75% of 1500 patients suffer” why not say “three of every four patients suffer.”

Use statistical terms everyone is familiar with, like average and percentage. Avoid using complicated words like standard deviation, median, or variation.

Get your statistics from a familiar and reputable source so everyone can easily connect to what you’re saying. People are used to hear from well-known institutions like government agencies, schools and universities. Your audience can quickly relate to your data if you mention any of these sources.

Put the Statistics into Context

Illustrate Comparison – You can do this by either comparing the same statistics from two different populations, or comparing the same statistics from two different times as a way to show history.

Tell a story. For example, instead of just using a statistic, try and put it into context with a related story.

Explain an importance – Perhaps the best way to put a statistics into context is to directly explain its importance to the argument you are elaborating. The audience will understand very well why you are showing such statistics.