How to turn one speaking engagement into multiple opportunities

Public speaking isn’t just about delivering a great presentation—it’s about leveraging that one moment in the spotlight into multiple opportunities that continue to grow your influence, expand your network, and increase your income. Whether you’re new to the speaking scene or a seasoned professional, making the most of each engagement is key to building a sustainable speaking career. Here’s how to maximise your next gig and turn it into a springboard for future opportunities.

1. Treat Every Gig Like It’s the Big One

No matter the size of the audience or the profile of the event, show up like it’s the most important speaking engagement of your career. Arrive early, be professional, and bring your A-game. Word spreads quickly in professional circles, and decision-makers often attend events as audience members before booking speakers themselves.

2. Network with Intention

Before and after your talk, take the time to connect with attendees, organisers, and fellow speakers. Ask questions, listen, and be genuinely interested in others. These personal connections often lead to invitations to speak at future events, especially when you’ve left a strong impression both on and off stage.

3. Provide Massive Value

When you overdeliver with content that is engaging, practical, and tailored to your audience, people remember you. They’re more likely to talk about your presentation with others and recommend you for future gigs. Include actionable takeaways that attendees can implement immediately, and you’ll position yourself as a go-to expert in your field.

4. Capture Testimonials and Referrals

Immediately after your talk, ask the organiser and any enthusiastic audience members for a quick testimonial—either in writing or on video. These are powerful tools for your website, social media, and future proposals. Don’t be afraid to ask the organiser, “Do you know of any other events or organisations that would benefit from this talk?”

5. Repurpose Your Content

Turn your presentation into multiple pieces of content. Share short video clips (if permitted), create social media posts, write a blog, or record a podcast episode based on the key points. This positions you as an authority and keeps your name top of mind, especially when shared widely across platforms like LinkedIn.

6. Offer a Free Resource or Lead Magnet

Encourage audience members to opt-in to your email list by offering a free downloadable checklist, guide, or resource related to your topic. This keeps the relationship going after the event and opens the door to future business—whether it’s consulting, coaching, or inviting them to your next workshop or course.

7. Stay in Touch

Keep in contact with the event organiser and key connections you made. A simple thank-you email after the event, or an occasional check-in to share a new speaking topic or project, can result in repeat bookings or valuable introductions.

One speaking engagement has the potential to open doors to five or even ten more—if you approach it strategically. By delivering exceptional value, building authentic relationships, and staying visible post-event, you’ll create a ripple effect that continues to grow your reputation and your speaking business.

Don’t go chasing speaking gigs—let them come to you.