How to speak on camera: Bridging the gap between virtual and live audiences

In today’s digital age, the ability to connect with both virtual and live audiences has become a must-have skill for public speakers. Whether you’re presenting at a hybrid event, hosting a webinar, or delivering a live-streamed keynote, speaking on camera while engaging both audiences requires a thoughtful approach. Here’s how you can bridge the gap and captivate everyone, no matter where they are.

  1. Understand the Dynamics of Both Audiences

Live and virtual audiences have different needs and behaviours. Live attendees can feed off the energy in the room, while virtual participants may feel more passive or disconnected. To address this, start by acknowledging both groups in your introduction. Let them know you’re speaking to them directly, regardless of their location.

Key Tip: Use inclusive language like, “For those of you here with me today and those joining us virtually...” to make everyone feel equally valued.

2. Master Eye Contact and Camera Awareness

Eye contact is crucial for connection, but in a hybrid setting, it needs to be balanced. For live audiences, make sure to scan the room and engage with people at different angles. For virtual viewers, maintain direct eye contact with the camera at key moments to create the illusion of speaking to them personally.

Key Tip: Place a small sticky note near your webcam with a reminder to look at the lens, not the screen.

3. Adjust Your Body Language and Gestures

When speaking on camera, movements can appear exaggerated or awkward if not done with intention. Use natural gestures that enhance your message without being overly animated. For live audiences, ensure your gestures are visible to those sitting further away.

Key Tip: Frame yourself well in the camera shot, ensuring your upper body and hands are visible to add expression.

4. Use Technology to Your Advantage

Leverage tools that engage both audiences simultaneously. For example:

• Use live polls or Q&A features to involve virtual participants.
• Incorporate slides or videos that are visible to everyone.
• Ensure your audio and visuals are of high quality to avoid distractions.

Key Tip: Test your tech setup before the event to minimise glitches and keep your delivery smooth.

5. Balance Your Energy

Energy is contagious, but it needs to be calibrated for hybrid settings. For live audiences, project your voice and use dynamic body language to keep them engaged. For virtual participants, ensure your facial expressions and tone convey warmth and enthusiasm, even through the screen.

Key Tip: Practice speaking with energy that feels natural but reaches both groups effectively.

6. Engage Both Groups with Interaction

Interaction is key to bridging the gap between audiences. Ask questions, conduct polls, and invite comments from both live and virtual participants. Acknowledge responses from each group to keep the interaction flowing.

Key Tip: Designate a moderator to monitor the virtual chat and highlight questions or comments you can address during your talk.

7. Plan for Smooth Transitions

Hybrid presentations can feel disjointed if transitions aren’t seamless. Plan how you’ll shift focus between live and virtual audiences to maintain flow.

Key Tip: Practice shifting your gaze and body language naturally between the camera and live audience.

Speaking on camera while engaging both live and virtual audiences is a skill that can elevate your presentation and expand your reach. By mastering techniques like eye contact, energy balance, and audience interaction, you can create a seamless experience that resonates with everyone.

Remember, the key to bridging the gap is preparation, empathy, and the willingness to adapt. With these strategies, you can confidently navigate the hybrid world of public speaking and leave a lasting impact on all your audiences.